In the highly saturated world of supplementation, we were tasked with building a brand that stood out among the rest. We took a physician grade product line (think clinical and boring) and reworked every touch point to transform it into a consumer facing, fun, and dynamic brand. With more vitamins than letters in the alphabet, we wanted to create something that remained credible yet inviting. Every touch point was thought of, debated, and tested across a variety of backgrounds. This was a labor of love with much back and forth between nutritionists, regulators, and our creative team to ultimately deliver consumer palatable messaging that explained each product with scientific precision. This spawned an entire label hierarchy that was both visual and descriptive. Each label utilized geometric shapes to represent the supplement’s use and pull in the brand theme of being the “building blocks of nutrition.” Each of the 40 products had unique art and was also accompanied by a direct name and three word description to further summarize the product’s use. Of course, more detailed descriptions were written on the back for anyone wanting to deep dive into ingredients and more clinical explanations. This visual hierarchy reached every corner of the brand. The product photography was all staged to showcase some relation to a meaning behind the brand with vibrancy, life, and positive messaging consistently coming through.